Keep ’Em Coming Back: Video for Customer Loyalty and Retention

54:52

It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.

Increasing Employee Engagement Via Video

42:29

Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.

Defining and Dimensionalizing Your Brand and Culture

44:20

Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.

Streamlining Video Across the Enterprise

36:06

In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.

Video Marketing: Creative Concerns

45:56

In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.

Advanced Video Marketing: Scaling to High Volume & Global Output

42:13

In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.

Advanced Video Marketing: Interactivity

23:49

In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.

Video Marketing: Production and Process

44:51

In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.

Video Marketing: Getting Started with Strategy

43:45

For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.

Stories From the Frontline: Video in Marketing Campaigns

37:48

Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.

Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization

47:36

In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.