Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Video Marketing: Production and Process
44:51
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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Video Marketing: Creative Concerns
45:56
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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Keep ’Em Coming Back: Video for Customer Loyalty and Retention
54:52
It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
