Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
47:36
In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.
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Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
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Defining and Dimensionalizing Your Brand and Culture
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Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
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Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
