Video Marketing: Creative Concerns
45:56
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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Defining and Dimensionalizing Your Brand and Culture
44:20
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
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Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Streamlining Video Across the Enterprise
36:06
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
