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      Keep ’Em Coming Back: Video for Customer Loyalty and Retention
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      It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
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      Keep ’Em Coming Back: Video for Customer Loyalty and Retention
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      It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
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      Keep ’Em Coming Back: Video for Customer Loyalty and Retention
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      It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
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      Retention
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      Engagement Matters: Powering B2C Marketing with Video
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      While B2C and B2B marketing are often referred to as opposite sides of the marketing coin, video is effective for both. Hear our B2C customers explain how to use video for broad reach across channels, engage customers with upsells, and leverage analy
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      Engagement Matters: Powering B2C Marketing with Video
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      While B2C and B2B marketing are often referred to as opposite sides of the marketing coin, video is effective for both. Hear our B2C customers explain how to use video for broad reach across channels, engage customers with upsells, and leverage analy
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      Increasing Employee Engagement Via Video
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      Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
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      Enterprise-Wide Video
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      Defining and Dimensionalizing Your Brand and Culture
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      Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.

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      Enterprise-Wide Video
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      Streamlining Video Across the Enterprise
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      In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
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      Enterprise-Wide Video
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      Defining and Dimensionalizing Your Brand and Culture
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      Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.

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  <lastmod>2020-03-26T19:13:56.359Z</lastmod>
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      Video Marketing: Creative Concerns
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      In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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      Video Marketing: Production and Process
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      In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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  <lastmod>2020-03-26T19:13:53.065Z</lastmod>
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      Video Marketing: Getting Started with Strategy
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      For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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      2016-06-01T23:00:47.564Z
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      Video Marketing Mentors: Trends In Content
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      Discover what our marketing mentors consider the most important content marketing trends for 2017. With big data, influencers, social, and video increasing in business importance, it’s important to learn how you can add them to your strategy.
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      2017-01-20T17:53:56.712Z
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  <lastmod>2020-03-26T19:14:48.275Z</lastmod>
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      Video Marketing Mentors: Social Video
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      Increase your social savvy with insights from our marketing mentors who discuss social media distribution, channels, and strategies as well offering tips for social video success.
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      2017-01-20T19:10:35.834Z
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  <lastmod>2020-03-26T19:14:47.841Z</lastmod>
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      Video Marketing Mentors: Video for Marketers
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      Video is essential to creating online experiences that make strong connections with your viewers. Top marketing luminaries explain how video is being used strategically to humanize brands and engage their consumers.
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      2017-01-20T18:42:24.533Z
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      Featured
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  <lastmod>2020-03-26T19:14:52.745Z</lastmod>
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      Video Marketing Mentors: The Marketing Tech Stack
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      Find out from our marketing mentors how to successfully combine marketing technologies into an efficient tech stack that aligns marketing and sales and delivers a seamless customer experience.
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      2017-01-30T14:07:01.579Z
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<url>
  <loc>http://site-533948.bcvp0rtal.com/detail/video/5302776577001/video-marketing-mentors:-the-customer-journey-and-video</loc>
  <lastmod>2020-03-26T19:14:52.005Z</lastmod>
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      Video Marketing Mentors: The Customer Journey and Video
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      Learn from top marketing experts how enterprise marketers are thinking through the customer journey: aligning marketing, sales and customer success to deliver value at each touchpoint of the customer experience.
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      2017-01-30T14:02:04.235Z
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      Find out from our marketing mentors how to successfully combine marketing technologies into an efficient tech stack that aligns marketing and sales and delivers a seamless customer experience.
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      Video Marketing Mentors: The Customer Journey and Video
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      Learn from top marketing experts how enterprise marketers are thinking through the customer journey: aligning marketing, sales and customer success to deliver value at each touchpoint of the customer experience.
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      Advanced Video Marketing: Scaling to High Volume &amp; Global Output
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      Defining and Dimensionalizing Your Brand and Culture
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      Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.

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      Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
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      It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
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      Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
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      In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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      Advanced Video Marketing: Scaling to High Volume &amp; Global Output
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