Advanced Video Marketing: Interactivity
In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.
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Video Marketing: Creative Concerns
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
Keep ’Em Coming Back: Video for Customer Loyalty and Retention
It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Stories From the Frontline: Video in Marketing Campaigns
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
Video Marketing: Production and Process
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.