Advanced Video Marketing: Interactivity
In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.
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Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Streamlining Video Across the Enterprise
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
Increasing Employee Engagement Via Video
Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
Advanced Video Marketing: Scaling to High Volume & Global Output
In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.
Stories From the Frontline: Video in Marketing Campaigns
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.