Video Marketing: Production and Process
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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Increasing Employee Engagement Via Video
Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
Advanced Video Marketing: Interactivity
In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.
Video Marketing: Creative Concerns
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Streamlining Video Across the Enterprise
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.