Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Streamlining Video Across the Enterprise
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
Stories From the Frontline: Video in Marketing Campaigns
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
Keep ’Em Coming Back: Video for Customer Loyalty and Retention
It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
Video Marketing: Creative Concerns
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
Advanced Video Marketing: Scaling to High Volume & Global Output
In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.
Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.