Stories From the Frontline: Video in Marketing Campaigns
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Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
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Streamlining Video Across the Enterprise
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In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
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Video Marketing: Getting Started with Strategy
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For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Video Marketing: Creative Concerns
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In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.