Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.
Brightcove PLAY Similar Videos
Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
Video Marketing: Production and Process
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.