Engagement Matters: Powering B2C Marketing with Video
While B2C and B2B marketing are often referred to as opposite sides of the marketing coin, video is effective for both. Hear our B2C customers explain how to use video for broad reach across channels, engage customers with upsells, and leverage analy
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Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Advanced Video Marketing: Scaling to High Volume & Global Output
In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.
Stories From the Frontline: Video in Marketing Campaigns
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.